Tata owned Jaguar Land Rover is working on a luxury smartphone and accessories to launch by 2017. The task of which has been given to Bullitt Group. Who will be developing a custom engineered smartphone and a whole range of accessories to be branded with the Lard Rover moniker.
Incorporating iconic Land Rover design and innovative technology into the mobile phone sector with Bullitt Group presents an exciting challenge and fantastic opportunity to take the brand into a new dimension,” said Lindsay Weaver, director of licensing and branded goods at Jaguar Land Rover
With the maximum interest in the Smartphone category, Land Rover seems to be excited to profit from the same. However many companies have tried and failed miserably in the past. While some products simply rode on the success of the base brands (Porsche Designed Blackberry Smartphone), the base brands eventually seem to end up with little strengths.
The portfolio is now under development by Bullitt Group, working directly with Jaguar Land Rover Special Vehicle Operations Group. The Jaguar Land Rover Special Vehicle Operations team are responsible for designing and engineering high specification vehicles, bespoke commissions and heritage products.
Either way we are excited to get our mitts on these smartphones, as they are expected to launch with a whole host of accessories early next year.
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