Big Bazaar And Xiaomi Partner Up To Sell Redmi Phones Offline
In order to solidify its already growing presence in the offline market in India, Xiaomi has teamed up with Big Bazaar. You will soon be able to buy the Xiaomi Redmi 4 and Redmi Note 4 at Big Bazaar outlets.
— Big Bazaar (@BigBazaar) October 7, 2017
Xiaomi, just like a lot of other Chinese OEMs came to India focusing on the online market. Over the course of time, smartphone makers realised that an untapped offline market might yield them better results than focusing more on the online market. OnePlus, a company that has solely operated through its online channels recently announced a partnership with Croma. OnePlus also has its OnePlus experience stores but, there are only two in India. So, a deal with an offline retailer with a widespread operation in India made sense.Apart from Big Bazaar, Xiaomi already sells its phones via multiple offline chains like Sangeetha Mobiles, LOT, Big C, Univercell and more along with its own Mi Home stores across country.
With record-breaking sales figures, the Redmi Note 4 has been Xiaomi’s best-selling smartphone. The company turned a few competitors’ heads when it announced that it has shipped over 10 million smartphones in September globally, and over 25 million phones in India in 3 years since entering the market. Xiaomi has been selling its mid-rangers like hot cakes in the current festive season. During the sales on Amazon and Flipkart over a course of 3 days, Xiaomi sold over a million devices.
It is no surprise that every company wants a presence in the offline market. Google recently conceded that Pixel phones in 2016 didn’t do all that well in India because of a lack of offline presence in India. Smartphone makers which came to India as online exclusive have branched out to the offline market to tap the people who are sceptical about online shopping and like to buy a phone after physically using it.