Facebook And Universal Music Group Deal Will Allow Users To Upload Songs In Videos
Facebook has announced a new multi-year deal with Universal Music Group. The agreement, which also covers Instagram and Oculus, will allow content creators to upload songs by UMG artists in their videos without worrying copyright violations.
The deal will help address the major copyright infringement issues around music on the social media platform. Facebook says this is the first step in addressing the issue but, noted that it would work with the label to introduce “music-based products” on its platforms as well. UMG is not the last label to sign a licensing deal as multiple reports have claimed that social media platform is in talks with Warner Music Group and Sony Music Group as well.
Facebook is also creating its own version of Content ID, YouTube’s service to identify rights holders’ content across its network, which would allow music labels and other major rights holders to manage their content on the platform.
The efforts to integrate music into its services began back in 2015 for Facebook. Facebook did not want to go the traditional route and create an on-demand streaming service. In turn, it has kept pushing for it and with UMG on board, it has addressed the copyright infringement issue on its platform which seems ideal for both creators and the music industry.