WhatsApp To Take Legal Action Against Businesses Abusing Its Platform
WhatsApp Messenger is one of the most popular smartphone applications in the world. It has millions of users all around the globe who rely on the platform to communicate. However, as the number of users goes up, the number of people wanting to exploit WhatsApp against its policies also increases. To counter such people or businesses, the company has announced that it will start taking legal actions against the business’; who are found sending bulk messages using the regular application.
About the decision
As mentioned above, WhatsApp has threatened strict legal action against the entity who has been found abusing its messaging platform. This action is being taken after countless companies were found to use third-party applications and services to spam users of the platform. Notably, WhatsApp also has a separate platform for business owners to advertise and manage their companies called WhatsApp for Business. The entities abusing the platform were found to spam using the regular messaging app, which violates the user policy of the company. The company has announced the new policy will arrive into effect starting December 7.
It was previously reported that WhatsApp was being exploited with the help of clones and third-party tools. These were used to help digital marketers and political leaders in India spam the users of the messaging platform at the time of general elections in the country last month. One quirk about the plan by the Facebook-owned application is that it claims of an end to end encryption in the messages sent on its platforms. With the level of security, not even the company should be able to read the messages sent on WhatsApp Messenger. The company claims it has a plan in place to identify the spammers from outside the platform.