Xiaomi Discontinues The Mi Max And Mi Note Lineup
Chinese technology giant Xiaomi has announced that it is discontinuing two of its iconic lineup of smartphones. The CEO of the company, in a post on Weibo, the country’s major social networking website has officially declared that Xiaomi will discontinue the Mi Max and Mi Note series; as it has no new plans of releasing a device under the name this year. Notably, While the original Mi Max was released in the year 2016, the first Mi Note was introduced a year before, in 2015.
About the decision
As mentioned above, the CEO of Xiaomi, Lei Jun has officially confirmed; that the company has no intention of releasing a smartphone under the Mi Max or the Mi Note lineup this year. In his post, he has explained the variation between the Xiaomi and Redmi brand of handsets. According to Jun, while the Xiaomi brand focuses on the higher, more premium end of the market with the Mi series and the MIX lineup; the Redmi brand is centred towards value. With product lineups such as the Redmi A series and the Redmi Note and K series, the brand focuses more on the value and e-commerce market.
While the company has not specified the reason for the cancellation of the Mi Max and Mi Note lineup of smartphones, it is being speculated there are many. With the humongous size of the Mi Max series, it catered to all but a niche of people who wanted a giant device. Additionally, the Mi Note series was continually overshadowed by other flagship devices of the company. While it is not certain, it is completely possible that the aforementioned reasons led the company to take the decision.
Also, it is not explicitly said that the next generation smartphone in the series, in this case, the Mi Max 4 or the Mi Note 4 will never make an appearance. Xiaomi has just said there will be no device launch this year, which may mean that if it deems it worthy, it may launch a handset in any of the series starting next year.