Panasonic Set to Launch the Eluga Series in India

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Panasonic Set to Launch the Eluga Series in India

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Panasonic India are all set to launch their Eluga series of smartphones in the country. After a lot of teasing, the company has finally sent out invites for the launch event scheduled to take place on Wednesday, the 30th of July.

It is unclear whether the launch will include any new set of smartphones, or if Panasonic are only reviving the Eluga series that they launched in the European market in 2012. That series included the Eluga DL1 and the Eluga Power. It was later discontinued due to poor response. It is rumoured that this series will include a better chipset (SoC), and a higher quality display.

Eluga Power (1)

The company is currently promoting their latest P and T series of smartphones in India. Only last week, the company unleashed a trio of dual-sim smartphones – Panasonic T41, P41 and P61, priced at Rs. 7,990, Rs. 11,990 and Rs. 14,990 respectively.

The T41 features a 4.5” IPS display, with 512MB ram and 4GB inbuilt storage. The P41 features a 5” IPS display, 1GB ram, and 8GB inbuilt storage. Lastly, the P61 features a 6” IPS display, 1GB ram, and 16GB inbuilt storage. All three run on a quad core processor clocked at 1.3GHz.

The invite describes the Eluga series as “Elegance for a new generation”, which doesn’t give us any hint as to what segment Panasonic will be targeting with it. However, if the smartphones are decently specced and reasonably priced, Panasonic could have a winner on its hands. They could steal some valuable market share from renowned competitors at the reasonably priced range. We expect more than one smartphone to be revealed, so they may even target different sections with different markets.

By Pranav Arora

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