Twitter Gets Musical with its New Audio Card Feature
All of our Twitter timelines are going get more musical after the social networking giant launched a new Twitter Audio Card feature that is already being used by SoundCloud and Apple’s iTunes.
“The world’s most influential musicians and media producers already share unique audio content through Twitter every day. Today we’re introducing a new way for you to experience audio directly on Twitter. ” Twitter wrote on the official blog. “With a single tap, the Twitter Audio Card lets you discover and listen to audio directly in your timeline on both iOS and Android devices. Throughout your listening experience, you can dock the Audio Card and keep listening as you continue to browse inside the Twitter app.” blog post added.
— David Guetta (@davidguetta) October 16, 2014
In SoundCloud’s case, the Audio Card opens up a full-screen player for the audio, complete with whatever artwork the creator has uploaded to SoundCloud for it. The audio will continue playing when the card is minimised, though. As the new feature launched, Guetta tweeted a link to a new remix of his song Dangerous, while Chance the Rapper followed suit with a link to his new single No Better Blues.
Twitter also announced that content by select iTunes artists will also appear in Audio Cards, allowing users to preview music that has not been released yet. U.S. rock band Foo Fighters gave fans a taste from their new album “Sonic Highways” by tweeting their song “Something From Nothing.”
It is worth noticing that the iTunes player on Twitter plays the whole song, unlike the preview on iTunes Store itself, which plays less than 2 minutes of it. Twitter said it is still testing Audio Cards, and plans to open it up to more partners and creators. The feature follows other Twitter Cards that allow users to add more content to their tweets such as in-stream videos.