World’s Thinnest Smartphone Vivo to Debut in India on 15th December
Chinese electronic giant BBK Electronics made its debut in the Indian market with its Oppo brand and now the company has all intentions to extend its roots here. After securing the position of the world’s thinnest smartphone by Oppo R5, BBK Electronics is all set to give competition to its own subsidiary through Vivo X5Max.
Media invites for the debut of Vivo has already been sent by the company and the function to unveil X5Max will be held on 15th December, 2015 i.e. next Monday in New Delhi.
The company has chosen Viacom 18 to target the Indian audience. It has partnered with the media group to promote its smartphone on channels like MTV, VH1, Colors and Comedy Central.
The X5Max is the newest entrant to make it to the Guinness Book of World Records measuring 4.75 mm. It has beaten the world’s thinnest smartphone tag holders Oppo R5 and Elife S5.5.
Coming to the specs, the X5Max has a 5.5-inch Full HD display with screen resolution of 1080x1920p. It runs on 1.7 GHz MediaTek octa-core processor and comes packed with 2 GB of RAM and Android 4.4 KitKat. On the camera front, it has a 13MP rear camera and a 5MP front snapper to take selfies. The device offers dual-SIM card slots with support for 4G LTE and TD-SCDMA.
BBK has been doing tremendously well and has even beaten Apple, which is leading the race of World’s Most Valuable Brands. BBK’s market share has crossed Apple’s in China. It is reported to set up a distributor network across 20 states and may launch more phones in the market, which are expected to cost between Rs. 7,000 to Rs. 40,000.