IDC : Xiaomi Takes Samsung’s Top Spot as China’s Biggest Smartphone Vendor in 2014
Samsung was leading the race of the biggest smartphone vendor race in China. But it was before Xiaomi stepped into the battle ground. The five-year-old Chinese smartphone producer has now dethroned Samsung from the top spot and has become the leader of China’s smartphone market, as per a report by research firm IDC.
According to the firm, Xiaomi showed a splendid 150 percent year-on-year unit growth in the fourth quarter of 2014, which was followed by Apple at 99.7 percent. Samsung was at the fifth place with a declined smartphone shipment numbers at -49.9 percent after Huawei and Lenovo.
The news in not at all astonishing as IDC and Strategy Analytics dubbed Xiaomi as the biggest smartphone vendor of China in the third quarter last year in August. They also confirmed that Xiaomi is the third-largest smartphone vendor in the world.
A total of 420.7 million smartphones were shipped to China in 2014. The IDC’s analysts say that Xiaomi has gained success due to the flash sale strategy and low prices.
Samsung is going through a rough patch since the past few months. After losing the world’s leading smartphone vendor position from Apple, its situation became more critical after Indian-grown Micromax snatched another accolade from the South Korean electronics producer. Samsung continues to launch more phones with low specs and high prices, which are failing dramatically to impress the potential customers.