Chinese electronics and digital content major Leeco (Formerly LeTV) is now only a year and few months after its mega launch in India in serious financial problems. The brand which propelled ahead launching product after product and spending large sums of money for marketing and rebranding has a serious cash crunch.

Co-founder Jia Yueting told employees through a letter

We blindly sped ahead, and our cash demand ballooned. We got over-extended in our global strategy. At the same time, our capital and resources were in fact limited.

Reuters claims that LeEco is setup  to sell the [...]

The Chinese brand famous for its TV products and content has rebranded itself to reflect its entry into a wider range of businesses like smart cycles, internet-linked electric cars, and smartphones. LeEco has done exceptionally well in China and wants to bring the same magic to the Indian market with its budget handset the Le1s

With its significant branding and marketing, LeEco created quite the hype around the launches of the Le1s and the LeMax early this month. However after two flash sales and a lot of hype, does the Le1s make sense for you? And should you get in line to own one today? Let’s Find out!

The Le1s is an excellent purchase [...]

LeEco has clearly impressed the Indian consumers if we are to go by the company’s performance in its flash sales. Earlier today, LeEco held its second flash sale for the recently launched Le 1s, and performed even better than the previous sale.

According to LeEco, there were 95,000 orders for the Le 1s within the first twenty seconds of the sale. Additionally, the company also adds that there were 10.30 lakh registrations, a huge increase from the last sale’s 600,000 registrations, for the smartphone before the sale started.

With these numbers, the smartphone brand, has once again broken three records, same as the previous sale. These records are -largest [...]

LeTV rebranded itself as LeEco to reflect its new direction forward. The company held an event yesterday in India where it spoke about its new brand, which involves an open ‘ecosystem’ with a connected world. To do this, LeEco is diversifying itself. The company that started with television and content (hence the original name) has moved on to other venues like smart cycles, internet-linked electric cars, and smartphones.

Yesterday, LeEco launched three new smartphones in India – Le Max, Le 1s and Le Max Sapphire. The first half of the event, however, was used to talk about the brand’s new ideology. The company’s [...]

Tin Mok, Asia Pacific CEO, took the stage at LeEco’s (formerly known as LeTV) official event today where the company launched Le Max with the tag-line”Go Big, Go Bold”, and Le 1s, along with revealing the new logo for the company. LeEco established over 1 million fans Facebook fans in barely 63 days. While the Le Max boasts of big specs inside a big frame, the Le 1s is aimed at the mid-range market.

LeEco Logo

Le Max:

The Le Max has dominant hand-settings which cater to the user’s preferred hand -left or right. The UI is faster, convenient and has one-step access. The Le Max features a 6.3-inch screen with 2K [...]

Letv made its presence felt at CES 2016 today in a big way. The internet and technology conglomerate unveiled the world’s thinnest TV. Yes, it’s Letv who has done it this time with a Max65 Blade that actually lives up to its name.

Because the 65-inch TV was designed to set a new record for slimness, it comes with a separate speaker rather than a built in one.

But just when you thought Letv had managed to inspire awe in those present at the event with the TV, the company pulled another surprise by bringing out the world’s first smartphone with Qualcomm’s Snapdragon 820 chipset. Yes, it is Letv again that has beat the likes of Samsung to [...]