LeEco Launches Le Max and Le 1s ‘Superphones’ in India

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LeEco Launches Le Max and Le 1s ‘Superphones’ in India

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Tin Mok, Asia Pacific CEO, took the stage at LeEco’s (formerly known as LeTV) official event today where the company launched Le Max with the tag-line”Go Big, Go Bold”, and Le 1s, along with revealing the new logo for the company. LeEco established over 1 million fans Facebook fans in barely 63 days. While the Le Max boasts of big specs inside a big frame, the Le 1s is aimed at the mid-range market.

LeEco Logo

LeEco Logo

Le Max:

The Le Max has dominant hand-settings which cater to the user’s preferred hand -left or right. The UI is faster, convenient and has one-step access. The Le Max features a 6.3-inch screen with 2K display and sports a metal body design with slim bezels. The device is powered by a Qualcomm 64-bit 2GHz octa-core Snapdragon 810 SoC coupled with 4GB of RAM. It is available in 64GB and 128GB storage variants.

On the camera front, the Le Max comes with 21-megapixel and runs on Android 5.1 with custom EUI running on top. The device comes equipped with multiple desktops – Application Desktop, LeView Desktop, Live Desktop -different screens for the phone that makes different applications, live streaming of events and multimedia available to the user conveniently and smoothly.

LeEco has also tied up with Yupp TV, which offers over 250 channels across 12 languages that can be accessed through the smartphone. The company has further partnered with Eros International to make Bollywood films available to users. Users wouldn’t have to look for content or download multiple apps -the content would be simply available along with a year’s premium subscription of Eros to consumers.

With an AnTuTu score of 83851, Le Max beats Samsung Galaxy S6 and HTC One A9. World’s first bezel-less ID, full floating glass design, 0.8mm display border and no heating issues are some of its other highlights.

Additionally, the Le Max includes Smart PA-SPK box speakers, full-metal unibody, and is available in two colours -Gold with 128 GB and Silver with 64 GB. The phone further has a Type-C USB port and a hypersensitive fingerprint sensor

Le 1s:

The Le 1s sports a 5.5-inch Full HD display and is powered by a MediaTek’s Helio X10 processor. It features a 13MP rear camera and a 5MP front camera. The smartphone will run on Android 5.1 with custom EUI on top. It is a Dual-SIM device with an AnTuTu score of 55844, beating HTC One M9.LE 1SIt has a type-C USB port which ensures 3.5 hours of usage in 5 minutes of charging, along with a double chamber, symmetrical design, and super-slim, full-metal body with 7.5 mm of thickness. The finger-print scanner of the device called LeTouch, is mirror-surfaced with 99.3% accuracy and .15 seconds flash recognization. 

Find below the specs of Le Max and Le 1s.


Le Max

Le 1S
Le Display 6.33-inch, Gorilla Glass 3, 2K Sharp display 5.5-inch Full HD display
Resolution 2560 x 1440 resolution (464ppi)  1920 X 1080 (403 ppi)
Processor 64 bit octa-core, Qualcomm Snapdragon 810 2.2 GHz MediaTek’s Helio X10
GPU Adreno 430  VR G6200
RAM 4 GB  3 GB
Storage  64GB/ 128GB  32 GB
Rear Camera 21 MP OIS, Sony Imx 230 sensor, 6P lens, 6 layers, 2K resolution, Dual 14 bit ISP image processor, HDR more vivid than standard HDR, Dual tone flash 13 MP, High-Definition, f2.0 aperture, ISOCELL technology, PDAF, 4K video
Front Camera 4 MP ultra pixel 5p, f2.0 aperture 5 MP
Expandability No  No
Battery  3,400 mAh  3,000 mAh
Connectivity 4G LTE, Wi-Fi, GPS, Bluetooth, 3G, 4G dual SIM slots, 4G LTE support, Wi-Fi, GPS, Bluetooth, 3G, 4G
OS Android 5.1 with custom EUI running on top  Android 5.1 with custom EUI running on top
Price  Rs. 32,999 for the 64 GB variant  Rs. 10, 999 for 32 GB variant

LeEco also launched what it calls its “ultimate flagship”, the Le Max Sapphire today. The device is pink in colour and has a sapphire crystal display. It’s priced at Rs. 69,999 for the 128 GB variant.

The devices will be available on Flipkart with 10% cash-back for Axis Bank users as part of the opening day deal. The registrations for the device start today, till 11 am on 2nd Feb with the first round of flash sales for Le 1s on 2n February, and for Le Max on 16th February. The company also offers free home pick-up and drop-off services should the consumer need any.

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Sanket Vijay
When not indulging in reading or writing, Sanket fanboys over The Flash, Star Wars, Coldplay, and U2. And pizza, he loves his pizza. Follow him on Instagram for more.