According to recent reports, Sony is in the process of shrinking down its TV and smartphone business to focus more on gaming consoles. With PS4 sales reaching a 13.5 million milestone, it’s apparently the only division that is generating profits for the company. Following a recent forecast that predicts 30 percent downfall in Sony’s mobile division by next spring, the Japanese giant is now making the PlayStation brand its utmost priority.
A recent report from Reuters revealed that Sony has devised a 3-year plan for a shift that will focus primarily to boost the sales of PlayStation division by 25 percent, [...]
Sony was once a name that people trusted when they went for electronics shopping. The company had its roots firm in every sphere of consumer electronics. But now, the Japanese giant is in trouble. The slow adoption of technology has pushed it back in several fields in which it earlier led the game, the most prominent example being its TV business. Sony’s other major electronic products, the smartphone family is in serious trouble.
Once Sony had aspired to become the third biggest smartphone company behind Samsung and Apple. This aim, they now realise, was overambitious. Instead, they are now trying to restore [...]
Sony India has overtaken Apple in their sales for smartphones in India becoming the second largest mobile phone shipper in 2014. This aggressive movement has been rewarded to Sony thanks to the company’s focus largely on the Rs 10,000-20,000 smartphone space, backed by Rs 300-crore marketing spend.
The number one spot was retained by Korean smartphone giant Samsung with 43% market value share. Sony took second place with 9.1% value share in the Indian smartphone market in the October-December quarter of 2013 against Apple’s 7% share.
This decline in Apple’s sales [...]
