OnePlus One Retains Original Price Point in India Despite Increased Custom Duty

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OnePlus One Retains Original Price Point in India Despite Increased Custom Duty

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With the unveiling of Union Budget 2015-2016, the Indian government made clear that importing mobile devices is not going to remain cheap anymore. The Government of India increased the exercise duty to double and made it 12.5 percent on imported mobile devices; raising the prices of popular phones. However, the flagship killer of 2014 will continue to sell at the same price as OnePlus sent us a message which reads “No Price Hike” for the One devices in India.

Users can still buy OnePlus One at the original cost of Rs. 21,999 for 64GB model and Rs. 18,999 for the 16GB variant. The General Manager of OnePlus India, Vikas Agarwal, commented on this development –

In line with our #NeverSettle philosophy and long term commitment to the Indian market, we assure our users that we are constantly evaluating what works best for them; part of that is to continue to make the One available at an attractive price point.

He further added to his comments, “It is an ambitious step for a young startup, but for us, it’s about returning maximum value to our users by offering them great products and unique experiences.”

OnePlus One has seen a price hike in Europe, but it seems like the tough competition in the Indian market with homegrown makers (such as Micromax) has forced the Chinese firm to stick to the initial rates. The device is available in Sandstone Black and Silk White colour options and can be ordered online via Amazon India, that is if you have an invite. Both the 64GB and 16GB variants hold similar specification and differ only in internal storage space.

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Meenakshi Rawat
iGyaan's newbie Meenakshi handles content at iGyaan. She is an ultimate foodie, loves travelling and likes to read.