Xiaomi to Open Warehouse in Bengaluru To Strengthen its Retail Might in India
Xiaomi is stressing on building a firm ground for itself in the Indian sub-continent. After planning to set up an India-centric Research and Development (R&D) centre in Bengaluru, the Chinese electronics giant is gearing up to open its warehouse in the country. Xiaomi is setting up its storage base in south Indian city’s industrial hub, Bommasandra.
Xiaomi’s India Operations Head, Manu Jain spoke on the news –
We are building the warehouse for the Mi Store (Xiaomi’s e-commerce store) that we will launch this year. We would not like to comment more about something that is not operational yet.
This step by China’s Apple is expected to give a push to its online retail business in India, conducted through the Mi.com website. It may also be considered as a move to boost its offline presence in the country by opening up a physical store.
The new warehouse will stuff all the products launched in India, and will gradually build to include more devices from Xioami’s global cataogue. Meanwhile, the devices present in its India product portfolio include Redmi 2, Mi 4, Redmi Note 4G, and Mi Pad. While the Mi Note is set to join the already existing offerings soon, the 49-inch 4K TV may arrive later this year. Other equipments expected to be launched in India include a range of connected devices, fitness band and air purifier.
According to Cyber Media Research, Xioami recorded a steep fall in sales in Q1 2015. OnePlus and Micromax’s YU gave tough competition to the Chinese brand, which lead to decline in sale units from nine lakh to six lakh units. Xiaomi has planned to recover the declined business and has reworked on its business proposals.
The company has made some alterations in its business plan and finished its exclusive partnership with Flipkart. The company will now sell its products through Snapdeal and Amazon, together with its old partner Flipkart. The company has also adopted the offline sale policy by selling its smartphones in collaboration with The Mobile Store.