Japanese Market to Receive Galaxy S6 and S6 Edge Without the Samsung Branding
In a strange turn of events, we’re hearing that Japan will be receiving Samsung’s newest flagship – the Galaxy S6 and S6 Edge without the company logo. These handsets will instead be dubbed as Docomo Galaxy and au Galaxy, with respect to the associated Japanese telecom service provider. The company has also renamed its Japanese Facebook page to Galaxy Mobile Japan.
One reason being cited is that even though Samsung might triumphant globally, its grip in Japan is not up to the mark. The second reason is that this may be due to communal tensions between Korea and Japan. These are all speculations based on its market evaluations, since Samsung has chosen to remain silent on the subject.
Apple products sell the most in Japan, followed by Sony, Sharp and Fujitsu. When Samsung released the Galaxy Note Edge in November 2014, Samsung chose Japan to be the first country for the release. Sadly, the company received less than 5% market share, selling only ten thousand units four months after its launch. Apple, on the other hand, captured over more than half of the market, attributing mainly to the popularity of the iPhone 6 and iPhone 6 Plus.
Samsung already withdrew its TV television business in 2007 when the product sold only 0.1% in the Japanese market. Though not having a good start in Japan, Samsung hopes the name change reverses their fortune in Japan.
To read about Samsung S6 and S6 Edge, click here. Here’s are quick hands on with the devices: