Counterpoint : Samsung Stays Steady on Top in India; Micromax Faces a Steep Decline
According to the Q1 2015 reports by Counterpoint Technology Market Research, Samsung remained the the lead as India’s champion in terms of growth and market share. The company has recently faced absurd challenges, in Asia particularly, but its condition improved enough to win over the Indian market from Apple and Micromax.
Reports of the Q1 2015 showed Samsung India grew 2.1% over the last year. Samsung led the overall mobile phone market and the smartphone segment during the quarter with market shares of 18.2% and 27.8% respectively. This figure is still below the 33% growth from the previous year. But, with a sale of 82.4 million handsets within the first three months of the quarter, Samsung captured 24.5% of the market share.
According to the report, Samsung has used its distribution prowess to sell-in during the quarter as it executed aggressive smartphone launches during the quarter including the Tizen-based Z1.
One of the reasons why Samsung boomed is that the Korean company launched its flagship Galaxy S6 and Galaxy S6 Edge at the end of the quarter in April.
Micromax ended their quarter with 15.3% market share that served as a decline on the yearly basis as well as on sequential basis. Although, it still managed to secure the second place, the report commented that Micromax’s new brand Yureka with the launch of its first Cyanogen powered LTE smartphone Yu started off well, but will need more models across different price brackets to match the scale of Xiaomi and Motorola.