Google Search to Get Faster and Cheaper on Indian 2G Network
Though fast wireless networks like 3G and 4G have hit certain parts of the world, emerging countries are still a victim of slow internet connectivity, which constitutes over half the globe. Tech powerhouses have understood the fact that their expansion lies in reaching that majority and providing them the best of their services. Today, Google has launched a slimmer version of Google Search called ‘Search Lite’ on Android phones that optimize web pages on slow 2G network.
The feature shows streamlined search results, and the pages load four times faster than with the original Google Search. Also, it consumes lesser data, saving your monthly pack to last for few more days. Google’s blog post by Product Manager Hiroto Tokusei reads –
If you’re in India, with an Android phone and on a slow connection, like 2G, you should start to see pages loading a whole lot faster, while using far less data, via your Chrome or Android browser from Google’s search results.
To accommodate users with faster loading on slow mobile connections, Search Lite transcodes web pages on the go. As per Hiroto, the new feature gets triggered when an Android user surfs something on Google on a slow 2G connection. Google makes out the connection speed and activates the Search Lite tool. The search biggie has tested the feature in Indonesia and is geared to bring it to Indians in another two weeks.
Google’s testing period showed more than 50% increase in web page traffic. The firm says that it would be extremely beneficial for publishers as the page views will encounter a jump. These faster-optimized pages help publishers and advertisers reach new audiences. Publishers can choose to optimize the page or reject the compressed format. There are other measures that Google is currently working on like Google Analysis for tracking page views, AdSense for ad support, and a few more.
Also, the Search Lite tool will be brought as an option and not as a compulsion. Users can choose to switch to the original page any time through the link provided at the bottom of the page. The feature will be arriving in India as well as Brazil in the coming weeks.