YouTube CEO Admits Rewind Was Bad. Promises A Better One in 2019
Last year saw the release of YouTube Rewind. The video quickly became the highest disliked video of all time. As of writing this article, the video sits at over 15 million dislikes. The video was flagged for missing out the key creators and elements that have made YouTube what it is today. There hasn’t been a response from anyone at YouTube about the Rewind. That is until now. YouTube CEO Susan Wojcicki in a blog post, admitted that the Rewind was not what they set out to do.
Susan, in her post, seemed to admit that the Rewind didn’t show the year’s key moments. She wrote “Even at home, my kids told me our 2018 Rewind was “cringey.” We hear you that it didn’t accurately show the year’s key moments, nor did it reflect the YouTube you know. We’ll do better to tell our story in 2019.”
YouTube Rewind 2018
The YouTube Rewind is an annual video that is released by YouTube since 2011. The video highlights the trends that were famous on YouTube. The Rewind was flagged last year for not including some major creators like PewDiePie, H3H3 Productions etc. The video also didn’t mention some of the key moments of 2018 like the KSI vs Logan Paul Fight or PewDiePie vs T-Series. The video got so much flak, it became the most disliked video on the platform. It broke the previous record of Justin Bieber’s Baby, with almost 10 million dislikes.
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Many creators then released their own version of the Rewind. Some of them got even more likes than the original video. YouTube seems to finally understand their mistakes and the problems with the video. Let’s hope they don’t repeat the same this year as well.