Samsung Is Once Again The Number One Premium Smartphone Maker In India

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Samsung Is Once Again The Number One Premium Smartphone Maker In India

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Samsung is currently the number one smartphone manufacturer in the world. Clearly, the company also has a very strong grip in the densely populated Indian mobile phone market. Even though the largest smartphone maker in India is Xioami, Samsung has held the top spot in the premium smartphone segment. But, for the last three quarters, the company lost its title to the Chinese smartphone maker, OnePlus which rode to the top on back of the OnePlus 6 and the OnePlus 6T.

A fresh report published by Counterpoint research reveals the newly launched Galaxy S10 lineup has helped the company regain its pole position. For starters, Counterpoint is a market research company dedicated to delivering intelligence on technology trends across the globe. According to the report, the top three premium brands including Samsung, OnePlus and Apple accounted for 90 per cent of the premium segment shipments in Q1 of 2019 as compared to 95 per cent in Q1 of 2018.

The report states the remaining 10% of the stake is shared companies like Huawei which have gained traction based on the Mate and P Series of smartphones. It also highlights that Apple is also striving to stop its decline which is primarily due to excessive pricing. On the brighter side, as the company starts local assembly of certain iPhone models which is expected to happen soon, it will be relieved of the 20% import duty that the Indian government collects for each unit. Samsung Galaxy S10

The Counterpoint report exhibits if Apple passes on some of the price benefits to the consumers, it is expected to see a significant rise in its sale. The top selling premium smartphones in the Q1 2019 are as follows:

  • OnePlus 6T : 26%
  • Samsung Galaxy S10 Plus: 16 %
  • Samsung Galaxy S10: 12 % 

Also Read: Realme X With 8 GB RAM Spotted On Geekbench

Samsung has certainly managed to race ahead of the competition in the Q1, however, it will be interesting to see what the results are like once the highly anticipated OnePlus 7 and OnePlus 7 Pro launch. The said devices are set to launch on the 14th of May. 

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