Huawei’s Recess Could Provide Opportunities For Its Competitors In India
Huawei under the US ban, sanctioned by The US President Donald Trump, has the Chinese company take a step back. The company had been gaining traction in various markets around the globe, becoming the second largest manufacturer for smartphones, surpassing Apple. The sudden blow that slowed Huawei’s progress now gives breathing room for other companies to exploit.
Huawei’s recess will lead smaller companies, in its comparison, securing a foothold in the market. Realme the debutant for the premium segment market is expected to join the category on the latter half of the year while Oppo is crossing the Rs30,000 threshold for the second time. The Reno series by Oppo will be its star line up for the premium market.
The premium segment of smartphones has been dominated by industry giants like Samsung, Apple and OnePlus in India. According to CounterPoint Research, the premium segment market will reportedly double by December end of this year reaching a 10% of overall market share.
One of the fastest growing company in the premium segment, Huawei’s absence should give competitors relief as stated by CounterPoint Research’s associate director. The Chief Executive Officer (CEO) of Realme has confirmed the brand’s focus on entering the premium market segment also stating the huge scope in the region. Realme is set to have a presence amongst other giants in the same market.
BBK Electronics is the parent company which owns Oppo and Realme, both of which are in the top 5 of the overall Indian smartphone market. OnePlus and Vivo also fall under BBK Electronics. OnePlus as of March was the second largest premium brand after being the first throughout last year, as per CounterPoint and IDC.
The Oppo Reno with the distinctive 10x Zoom feature will be announced later this month, this follows suit after its release of the first premium smartphone in 2018 namely the Find X and R17. The aforementioned phones did not perform well in India in terms of sale. But they paved the way for the company’s future endeavours in the higher price margin.