Is Flipkart Getting Ready to Launch its Own Range of Tablets?
The recent round of rumors are that Flipkart is gearing up to launch a range of tablets under its own private label, DigiFlip. The label already sells a number of accessories under the same label, including earphones, portable speakers, laptop accessories, etc. This move would be huge step for the company to set up a tight race against E-commerce giant and arch-rival Amazon, which already sells tablets, apart from e-book readers under its Kindle brand.
Apparently, Flipkart has tied up with MediaTek to build its tablets that have been acquired from manufacturers based out of China and Taiwan. While pricing and hardware specifications would be key to the success of these tablets, it also remains to be seen whether Flipkart can weave in its primary online retail offerings that include e-books among other categories and make the tablet as a tool to access its services.
Though, the company is tight-lipped about this new venture, it will be worth noticing how it differentiates itself in an already crowded tablet market space. In India, more than 4 million tablets were shipped last year making it one of the biggest tech segment in the market. The tablet market is right now ruled by likes of Samsung, Micromax and Apple.
Flipkart has been working continuously to gain more customers and sales. Few months back, Flipkart took over Myntra.com and online shopping store. If done right, Flipkart can easily take the throne and become the domestic Amazon.