Nokia’s MixRadio To Become a Standalone App
After brutally shutting down brand Nokia yesterday, Microsoft has started the process of restructuring the technology that came with the acquisition. The first in line will be Nokia’s MixRadio.
Guardian reports, this Nokia music service will now become a standalone app. It will still come pre-installed in the Microsoft Windows based mobile phones. The service will provided curated music to the users taste.
The MixRadio had multiple name changes over the years, from Nokia Music Store to OVI Music Store to Nokia MixRadio and now the app will be just known as MixRadio.
The app worked without any advertisement and will continue to do so. The users though have an purchasing option of Rs.50 for 7 days, Rs.99 for 30 days, Rs.250 for 90 days to download unlimited music.
MixRadio’s chief Jyrki Rosenberg claimed this new app a spin-off of the Nokia MixRadio. The app can now be release on platforms like Android and iOS too as it’s now a standalone app. Rosenberg is also in talks with multiple investors to back his app.
The reasons cited for letting MixRadio go is said to Microsoft’s new strategy of depending on external sources for content instead of running their own. The company recently shut down its production studios; Xbox Entertainment Studios too.
We can surely expect more of bits and pieces of Nokia features either going on their own or going into oblivion soon as Microsoft is restrategizing their entire business model which began with the massive job cuts announced recently.