Apple Music Rivals Are Not Impressed
At the Worldwide Developers Conference last night, Apple introduced to the world its new music streaming service. Over the past few months, we’d heard multiple rumours that this service was in the works, and last evening, Apple finally threw the covers off.
There’s a lot going on with this service. You can use Apple Music to stream songs, listen the Beats 1 radio, watch music videos, follow your favourite artists. The company claims that they’ve managed to combine the best ways of consuming music, into one consolidated app. While this all sounds super, our first reaction to the Apple Music was, how is this going to affect its competitors?
Just like us, Apple Music rivals not only followed the event minute-by-minute, but also decided to comment on it.
Daniel Ek, CEO and Founder of one of the successful music service, Spotify, was the first to publicly snark Apple music. He tweeted a sardonic ‘Oh ok.’
The tweet was deleted minutes later, but the damage was done.
Rdio, an online music and radio streaming service, perhaps gave the most brutal response to Apple. They copied Apple’s old advertisement from 1981, and welcomed Apple to the party as a latecomer. The original Apple ad was released two weeks after the debut of IBM PC back in 1981 by Apple, in a way to ‘welcome’ IBM into the PC marketplace.
— Rdio (@Rdio) June 8, 2015
Slacker Radio also sent out a similar message in a less hostile way, tweeting that Apple is too late for the race.
Finally, 8tracks responded to an Apple critic.
HA, true…but we don’t need one celebrity DJ when we have millions of people like you making beautiful playlists. ???? https://t.co/IfyigzmEfq
— 8tracks (@8tracks) June 8, 2015
While it’s easy to conclude that Apple Music may not be the “revolutionary” service the company claims it is. The music service has, however, managed to consolidate various forms of music consumption into one single widget on our phones. Not only that, it will be available for Android and Windows, later this year.
With the absence of services like Spotify in India, we’re quite excited to find out if Apple Music will arrive in our country.