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Apple Files Application to Set Up Retail Stores in India

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Apple Files Application to Set Up Retail Stores in India

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Amid growing concerns over the stagnating economies in the western markets, and slowing pace of its own sales in China, Cupertino-based tech giant, Apple Inc, is looking for new markets to expand its business to. On that list of unconquered lands for Apple, India finds itself at the top.

Apple which has seen a jump of 90% in sales in the country during the last fiscal year is zooming in increasingly on India as the new frontier for its products. To Apple’s credit the company has been quietly building infrastructure for such a move by boosting advertising, logistics network, and most importantly lowering prices for old phones to start making deeper inroads into the homes of millions of customers.

The next step in this process it seems will be Apple setting up shop in the country. The company plans to bring to Indian customers its very own Apple Stores in the coming months. These stores which are renowned world over for encapsulating Apple’s DNA in their ambience and design will soon start selling you the whole Apple experience.

According to reports, Apple Inc. has filed an application with the department of industrial policy and promotion (DIPP) to open its own branded stores in India. “We have just received Apple’s proposal. We are examining it,” said DIPP secretary Amitabh Kant.

Apple store 1

Apple already has over 460 branded stores worldwide, but there is no information as of now regarding how many such stores Apple wants to set up in India. The move comes on the heels of the government easing foreign direct investment (FDI) rules for single-brand retail in the country. According to new rules, the government has relaxed the mandatory local procurement stipulation for technology manufacturing companies and allowed single-brand retail permission holders to sell their products directly online.

Apple along with its own branded stores also plans to set up mini stores within stores in a bid to promote its brand. The first set of these could be seen opening at Chroma in the near future.

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About The Author
Sushant Talwar
Sushant Talwar
Newbie at iGyaan, Sushant is a gamer who loves his Fifa sessions with friends. For him Manchester United is a religion, and also he just can't have enough of Pearl Jam, and RHCP
12 comments
Saurabh Sharma
Saurabh Sharma

Hope matt rakho. dusre countries me bhi dusre store se jyada expensive Apple store pe milte hain. :-D

Saurabh Sharma
Saurabh Sharma

Get "Lenovo Vibe P1m" instead... It's amazing and battery backup (3900mAh) is just awesome. I assure you that you won't regret.

Visüzo Rhakho
Visüzo Rhakho

Welcome to India apple...! I hope you will keep peaceful relation with us (android fans).

Rajan Singh
Rajan Singh

Hope Apple ke bhav saste honge... :D :D

Dinesh Kumar
Dinesh Kumar

Apple can try mars u know it's big future market

Sharma Jyoti
Sharma Jyoti

Which phone is best Moto E2 4G or Lenovo A6000 plus or any other phone in range of 6000-8000? Pls suggest me, its urgent :) :)

Muhammad Siraj
Muhammad Siraj

First slash the prices of ur products or setting up retails would not b worthy \U0001f62c\U0001f62c\U0001f62c

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