Sony Mobile to Reduce Focus on Indian, Chinese and US Market
Sony Mobile India at a recent investor meet has confirmed it will focus less on select markets like China, India, and the US where its performance low. Sony has also slowed operations in Brazil and plans to focus more on the Europe, Middle easy and Japanese markets.
Sony also points to “growth slowdown in emerging markets”. According to the report, Sony’s Mobile division has incurred 40 Billion Yen of Net reductions between 2014-2016 which is roughly US $ 400 Million.
Sony will rampantly reduce product footprint and plans to focus on premium smartphones. Sony also claims that their growth percentage has been poor in these regions, as low as 0.3%.