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Sony Mobile to Reduce Focus on Indian, Chinese and US Market

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Sony Mobile to Reduce Focus on Indian, Chinese and US Market

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Sony Mobile India at a recent investor meet has confirmed it will focus less on select markets like China, India, and the US where its performance low. Sony has also slowed operations in Brazil and plans to focus more on the Europe, Middle easy and Japanese markets.

Sony also points to “growth slowdown in emerging markets”. According to the report, Sony’s Mobile division has incurred 40 Billion Yen of Net reductions between 2014-2016 which is roughly US $ 400 Million.

Sony Defocus India

Sony will rampantly reduce product footprint and plans to focus on premium smartphones. Sony also claims that their growth percentage has been poor in these regions, as low as 0.3%.

Via

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About The Author
Deviana
Deviana
Mobile phone lover, Deviana, is iGyaan's Mobile news correspondent
37 comments
Anish Kumar
Anish Kumar

Yeah Just Go Away FIRST OUT OF LAPTOP BUSINESS NOW FROM SMARTPHONE ONLY FUTURE DEVICE U SELL IS U R CONSOLE THATS ITS..

Adnan Khan
Adnan Khan

Sony cannot compete with these Chinese player which are currently ruling the market.! But these Chinese sellers are not here to stay. Who knows we will see these companies still exist in the coming years. But Sony will. Moral- Sony Is here to stay forever

Aryan Rai
Aryan Rai

They must be focusing on african ...\U0001f602\U0001f602\U0001f602\U0001f602

Krishna Kumar
Krishna Kumar

Sony has one loyal customer in India.. Kerala :v

Zlàtâñ Vîçtør Scorp
Zlàtâñ Vîçtør Scorp

I knew it they couldn't stand against the bigger brand in China Xiaomi Huawei in US Samsung and IPhone in India Samsung Oppo etc

Mohammad Kazim
Mohammad Kazim

Ro gae \U0001f602\U0001f602\U0001f602 Sagar Madridista \U0001f602

Ritesh Mahato
Ritesh Mahato

Toh phone banayoge kiske liye apne liye kya?

Buddhadeb Prusty
Buddhadeb Prusty

Sony can't survive these markets but there camera technology is great

Abhishek Louis Raj
Abhishek Louis Raj

Yes. Their camera modules must have sold in greater numbers than their mobiles\U0001f609

Nicandro Filho
Nicandro Filho

They reduced the focus in Brazil too. They announced they will not manufacture the Xperia X in the country. All the units will be imported. But Brazil have a import fee of 60%. The Xperia X are being sold for (+ or -) US$1150,00 In a country were the minimal wage is around US$267. No one will buy. And their next step is, probably, close the mobile business in the country.

Tabish Alam
Tabish Alam

Sony should focus on reducing prices of phone, xiaomi give snapdragon 650 processor in 12k while Sony in 48k

Aryan Rai
Aryan Rai

Some guys like quantity over quality and some like vice-versa ... Its like saying. "\U0001f61fhey why apple gives dual core in so xpensive phones?\U0001f627"...

Qazi Faisal
Qazi Faisal

I think its pricing issue the fact that Sony is going after only the niche consumer rather then the premium consumer shows that's why I bought a note 5 over a Sony product . There focusing on there niche consumers hence Europe middle east and Japan. In india China and USA we want more bang for our buck which means there are better options then sony.

Dev Mahara
Dev Mahara

haa.... Saudi Arabia ja ke musalmano se gand marwa lo SONY..

Chris Kennedy
Chris Kennedy

They have to, Because, They introduce a phone..with good specs and give a price of an iphone.. People are wiser than you thought mr.sony... For your information sony: Build phones like xiaomi,meizu or letv.. Because they spend less on advertising...

Jenil Soni
Jenil Soni

Actually the truth is that we reduced our focus on sony and not sony on us\U0001f602

Ranjith
Ranjith

Very good... Over priced mobiles

Prashantha Kumar
Prashantha Kumar

Who cares about overpriced Sony mobiles anymore\U0001f60e

Chetan Malik
Chetan Malik

Fir bacha kya mobile bechne ko aadhi duniya to yhi rehti h.. or mobile use krne wali 80%. Nokia here comes Sony.

Yogesh Jain
Yogesh Jain

Atleast they have PlayStation and TVs

Chetan Malik
Chetan Malik

play Station for Sony is like Guarantee employment act \U0001f61c

Chetan Malik
Chetan Malik

But I think there camera's have better future than their TV's

Tanmoy Saha
Tanmoy Saha

performance is low cus of astronomical pricing. i'll buy an iphone rather than a sony at 50k.

Qazi Faisal
Qazi Faisal

I rather buy anything then an iPhone but I would rather go with anything else then a Sony just not an iphone

Woodnote (hulone_)
Woodnote (hulone_)

Have they gone nuts? These are the biggest markets for any any smartphone venture.