Apple Hires CEO Of Burberry To Boost Up Retail Business

Apple today announced that Angela Ahrendts, CEO of Burberry, will be joining Apple in a newly created position, as a senior vice president and member of the executive team, reporting to CEO Tim Cook.

Angela Ahrendts, currently CEO of Burberry, has been recruited to fill a position that will be created especially for her when she switches allegiances next spring — as a senior VP responsible for the “strategic direction, expansion and operation” of Apple’s shopping experience. Ahrendts has already demonstrated that she can work with Apple, as Burberry helped to promote the launch of the iPhone 5s (shown above) as the show was recorded with the new iPhone.

Statement from Tim Cook:

I am thrilled that Angela will be joining our team,” said Tim Cook. “She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record.”

 Statement from Angela Ahrendts:

I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline,” said Ahrendts. “I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”