Company Confirms India-Specific OnePlus Invite System to Arrive Soon
OnePlus has already confirmed that it will launch its flagship handset OnePlus One soon in India. Now, the company has confirmed that it will release India-specific invites to prospective ‘One’ consumers online.
OnePlus One, which has been called a ‘Flagship killer’, will continue to sell on an invite-based approach, just like it has done everywhere else. The premium looking device packs in some high-end hardware specifications while maintaining a relatively cheaper price tag. But the phone has been criticized for one reason; its scarce availability.
The company director (Global), Carl Pei, in his latest blog post, besides wishing Indians’ a belated Happy Diwali, announced the cheerful news of releasing India-specific OnePlus One invites to the fans.
“We’ve made tremendous progress in just the last week and are grateful to all of our partners who took time during their holiday to help us move this forward. We’ll be ready to share some very exciting updates with you in the coming weeks. But for now, we wanted to talk a little about how you’ll be able to get the One in India.” Pei added.
The company said that like other countries, Indian users will be able to purchase the One with an India-specific invite. According to Carl Pei, invites have been immensely helpful for the company so far and they allow them to control their inventory, scale their team and support services to grow along with the demand and create an overall better experience for the users. “As this is our first experience with the Indian market, we didn’t want to be too ambitious. We are more concerned with offering outstanding service and experiences to users than getting the One in as many hands as possible. It will take us some time to learn, and the invites are a great way for us to do that.” Carl further stated.
Besides introducing invitation-only registration process, the company is also in talks with some e-commerce websites to offer OnePlus One in India. If all things fall in place, the flagship phone is expected to set a mark in the Indian market by December end for around Rs. 25,000.