The Apple App Store Crosses the 15 Billion Downloads Milestone
Apple has claimed that over 200 million devices running its mobile operating system, iOS, have been sold to people across 90 countries. With over 425,000 apps in its app store, the company claims that it has crossed the 15 billion app downloads milestone. Of these 425,000 apps, over 100,000 have been specifically optimized for the iPad.
These figures represent a considerable challenge for rivals like Hewlett Packard and Google who also offer online application storefronts. Of these competitors, the Android Marketplace possibly comes the closest to Apple’s App Store with hundreds of thousands of applications available to users on their mobile devices running Google’s Android OS. However, out of all the hundreds of thousands of apps available, a very tiny fraction have been optimized for tablets running Android which gives Apple’s iPad a huge advantage.
With the release of OSX “Lion”, Apple will be including a built in Mac-App store with the ability to download full screen applications for the companies line of Desktops and Laptops. This change shows how Apple’s advances in mobile software have affected its entire product line.
Apple’s soon to be released iOS5 will offer a huge number of improvements over its predecessor, some of which seem to be directly targeted towards its competition. The iMessage feature seems like a direct answer to RIM’s Blackberry Messenger service. Perhaps the most anticipated feature of iOS5 will be iCloud. The iCloud service allows users to keep all their devices and media in sync, over the cloud. It is also integrated with applications to allow them to push updates wirelessly. It remains to be seen how this update will affect the sale of Apple’s products as well as its competition.