Apple iPhone X Is the Bestselling Premium Smartphone In India: Report
In 2017, a lot of premium smartphones with great features and competitive pricing were launched. The OnePlus 5T was launched at a price of Rs. 32999 and had the specifications of a premium device. Apple launched the iPhone X in India at a record price of Rs. 89000 for the base variant. However, despite the steep pricing, the iPhone X was the bestselling premium smartphone in India.
In Q4 2017, the iPhone X was the top smartphone in the premium segment, with a share of 21% of the shipments. The iPhone X was followed by the OnePlus 5T at 17% and Samsung Galaxy Note 8 at 8%. According to Varun Pathak, Associate Director, Counterpoint Research the segment grew by 27% in 2017. He wrote in a blog post:
Although the segment is more crowded than a year ago, the top three brands, Apple, OnePlus and Samsung, still contribute to 94 percent of the overall premium market segment.
In 2017, Apple continued to lead the premium smartphone segment with a 47% share in Q4 and 38% throughout the year. This was largely thanks to sales of the iPhone X and iPhone 7. OnePlus was the fastest growing brand in India. It saw a growth of about 343%, capturing 25% market share during Q4 and 19% throughout 2017.
Apple iPhone X
The iPhone X was launched in India on the 3rd of November. At the time of its launch, the iPhone X became the priciest iPhone ever launched in India. The 64GB storage variant was priced at Rs. 89000 while the 256GB storage variant was available for Rs. 1,02,000. The iPhone X also had the biggest design shift since the iPhone 6, with thin bezels and a notch on the top.
The iPhone X has a 5.8-inch 2436 x 1125 px OLED True Tone Super Retina display.
The phone runs iOS 11.1 and is powered by a 3,000 mAh battery which charges through the Apple signature lightning port placed at the bottom of the phone or via wireless charging. Because of the all-glass design, the iPhone 8 also has wireless charging.
Under the hood, the smartphone has the Apple A11 Bionic chipset with a neural engine, a hexacore processor, 3GB of RAM and storage options of 64GB, and 256GB. The small bezels mean there is no physical home button, which is now replaced with gestures for navigation. Siri is activated by pressing the now larger lock/unlock button. The iPhone X is also IP67 certified for water and dust resistance, and wireless charging.
The iPhone X has dual 12-megapixel rear cameras, and it’s equipped with dual optical image stabilization. The sensors are both larger and faster, according to Apple, and the main camera is equipped with a wide angle lens and has an f/1.8 aperture while the secondary telephoto lens has an f/2.4 aperture. In between the two cameras is a quad-LED True Tone flash. Both the front and back cameras have the portrait mode. The rear cameras have the portrait lighting feature, just like the iPhone 8 and iPhone 8 Plus.