Apple has officially launched the iPhone 8 and iPhone 8 Plus (Product) RED variants at a starting price of US$ 699. The new iPhones start shipping to countries like the US, Australia, New Zealand etc from the 13th of April. However, the iPhone 8 and 8 Plus (Product) RED won’t hit the Indian shores until May. The iPhone 8 and iPhone 8 Plus (Product) RED will be available in both 64GB and 256GB storage variants and will start retailing at a price of Rs 67940.
Apple’s Vice President of Product Marketing Greg Joswiak said:
This special edition (PRODUCT) RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.
Apart from the exciting new colour, the new iPhones do not add any new functionalities. However, one thing that differs from last year’s iPhone 7 (Product) RED variants is the front of the iPhones. This time around, the thick bezels are black in colour, while the 2017 (Product) RED iPhones had white coloured bezels. Many iPhone users wanted black bezels and Apple has rectified that with the 2018 (Product) RED iPhones.
The new colour variant launch is a part of Apple’s partnership with (RED), an advocacy group dedicated to combating HIV/AIDS in Africa. It was founded in 2006 by Bono, frontman of the iconic band, U2 and ONE Campaign activist Bobby Shriver. In fact, Apple has launched a number of special RED iPads, iPods, cases and for the first time, in 2017, launched the iPhone 7 and iPhone 7 Plus in the special edition colour.
Apart from the new iPhone 8 and 8 Plus colour, Apple has also launched a new Folio case for the iPhone X. The new iPhone X (Product) RED Folio case will retail for Rs 7900 and will be available from Apple Authorised Resellers.
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