Most Apple iPhone X Users Love Their iPhone But Not Siri
The Apple iPhone X, even before its launch, garnered a lot of attention for its possible design. On 12th September, Apple confirmed those rumours and unveiled the iPhone X with a notch and nearly bezel-less design. Face ID, introduced with the iPhone X as a replacement for Touch ID was met with scepticism at first but, has since been praised for accuracy and ease of use. This was further reaffirmed by a recent survey conducted by Creative Strategies which concluded that 97% of early adopters of iPhone X are satisfied by their new iPhone.
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According to the survey, 85% of the participants said that they were “very satisfied” with the iPhone X. Creative Strategies analyst Ben Bajarin has said that this is among the highest he has ever seen in all the customer satisfaction studies they have conducted across a range of technology products. 12% respondents said they were “satisfied” with the iPhone X. The remaining 3% were unsatisfied to various degrees.
Apple conducted a similar survey of 451 people and said that 99% respondents were satisfied with their iPhone X. However, Creative Strategies has 1746 people which meant there was more room for slight variance. According to the research firm, the respondents were profiled as early adopters based on a series of questions about their purchasing habits. Also, early adopters tend to be more critical than mainstream consumers of technology, according to the research firm.
Coming down to the nitty-gritty of the survey, Face ID and battery life saw satisfaction rates of above 90%. Other features were also very well accepted by early adopters of the iPhone X, apart from Siri. The Apple voice assistant scored only a 20% satisfaction rate among the 1746 respondents.
Siri has been under the cosh recently after details about the dwindling HomePod sales were released. It is believed that HomePod has had an underwhelming start mainly because of its price and Siri. Its competitors like Amazon Alexa and Google Assistant are considered to be far superior in smartphones as well as smart speakers. With WWDC 2018 coming up, we expect Apple to unveil new Siri features which will make the user experience much better than what it is right now.