True Wireless Earbuds Market Reaches 12.5 Million, AirPods Still The King
With the launch of the iPhone 7 and iPhone 7 Plus in the year 2017, Apple removed the 3.5mm headphone jack from its smartphones. Eventually, more OEMs followed suit and in today’s day and age, truly wireless earbuds have become really popular for listening to music and for taking calls. Recent research conducted by Counterpoint, a known research organization claims that the Global market for truly wireless earphones has reached 12.5 million in the fourth quarter of the year 2018. Out of the massive number, the Apple AirPods are the most selling pair of truly wireless earbuds.
Results Of The Research
In the global research conducted by Counterpoint, the finding revealed that the market for truly wireless earbuds is on the rise. The highest selling devices were as mentioned above, the Apple AirPods. The truly wireless earphones hold a massive market share of around 60 percent of the total sales. Other members in the top ten list include the Jabra Elite Active 65t, Samsung Gear IconX, and Bose SoundSport Free. However, several low to mid-tier models priced under US$100 (Rs. 6,900) also made the cut.
The area where truly wireless earphones were found to be most popular was North America with it being the largest market for wearables. It accounted for 24% of the sales volumes, followed closely by the Asia Pacific region (excluding China) and in the third place, there is Europe. A senior Counterpoint analyst said that as more companies will enter the market of truly wireless earbuds and offer advanced features at a reasonable price, the customers will end up getting more choices in the future. She also claimed that the competition is going to be more intense with time.
The success of Apple AirPods in regard to the sales of truly wireless earbuds is alleged because of the seamless connectivity to the Apple ecosystem. For people who use an Apple electronic device like an iPad, iPhone or a Macbook, using AirPods has its advantages over any regular Bluetooth headphones. Their sales dipped a bit towards the end of last year, but that is seen as due to the anticipation of the next generation of the truly wireless earbuds which launched a few days ago.