Google Launches A New Social Networking App Called Shoelace
American technology giant Google has not found much luck in building a social network. While the company’s Orkut was quite popular when it launched in the year 2004; the subsequent release of Facebook led to the demise of the social networking website in 2014. The company gave the idea another try in 2011 by launching Google+. This time, the release was met with a great response, however, due to the lack of new features it also saw a sharp decline in its popularity. Google+ was officially dissolved in April this year and it looked like the company is done with building a social network in general. Contradicting most expectations, Google has announced Shoelace, a social networking app that lets people connect using different activities.
As mentioned above, the latest social networking project by Google is called Shoelace. It is a result of the company’s Area 120 team which is known for designing experimental projects as the ambitious Game Builder launched a while ago. The newest creation by the team is a social networking application, that will be available for Android and iOS platforms. How it works is that the app connects the user with people having similar interests as them. They can subsequently take part in an activity together, like yoga or attending a concert together.
Users on Shoelace can also create a listing for an event or activity that they are participating in; then they can invite their friends or strangers to join in. The application will also suggest different activities and events that the users may like. Unfortunately, Google Shoelace is invite-only, which means you need a special invite from an existing user to join. It is also only available in the New York City of the United States for now, and there is no word on the global rollout. However, the company has not had much luck with social networks, so we will have to wait and see how it pans out.