Apple Hires Nike FuelBand Designer Ben Shaffer, iWatch Coming Soon ?
Apple has hired the Nike design director Ben Shaffer, according to a source at Nike with knowledge of the details behind Shaffer’s departure. Ben Shaffer was the Studio Director of the Innovation Kitchen which is Nike’s research and development lab where new product designs are created.
Nike was named the most innovative company in 2013 by Fast Company. Nike’s Innovation Kitchen has been connected to wearable products like the popular Nike Fuel Band, and most recently, the Flyknit shoe. Earlier, Apple also hired fitness expert and Nike FuelBand consultant Jay Blahnik.
After all this one can simply assume that the company’s upcoming wearable will incorporate some of Nike’s fitness-tracking tech, probably the iWatch would have the same or better qualities. Only time will tell, or if we get any exclusive leaked news we will keep you informed!
