Apple Acquires Twitter Analytics firm Topsy, Wants to try hand at Social Again
With many a failed attempts at Social markets, looks like Apple is far from giving up. Apple has acquired Topsy Twitter analytics, for a reported $200 million. Most Companies use Topsy to utilize the data for tweet mapping, and trend filtering on Twitter. What Apple’s intentions are, however is currently unknown.
Apple had earlier launched Ping as a social network which, was a software-based, music-oriented social networking and recommender system service developed and operated byApple. It was announced and launched on 1 September 2010, as part of the tenth major release of iTunes.The service launched with 1 million members in 23 countries. The service allowed users to follow artists and see short timely postings by both friends and artists. Ping was also accessible via iTunes for the iPhone and iPod Touch.
Apple officially closed the service on September 30, 2012 and replaced it in iTunes with Facebook and Twitter integration. Lets hope a better fate can be received to Topsy.