John Abraham Becomes HTC’s Brand Evangelist
HTC has been following the brand evangelist story for a couple of years. With Robert Downey Jr. taking the reins of the title globally, the new look and brand direction for HTC was formed. This was also a first step in their “Here’s to Change” campaign.
HTC yesterday unveiled its new jersey in partnership with Northeast United Football Club, which is a team owned by John Abraham. The Partnership goes into its second year as HTC remains the title sponsor for the team.
HTC stands for substance and elegance, it and has a strong connection with the youth;Â traits which are amply reflected in my own life. We are delighted that HTC will be supporting us again this season and I look forward to further strengthening our relationship over the next two years.
-John Abraham
John will also lead the Taiwanese company’s brand operations in the Indian market. With experience in marketing prior to his stint as a full time celebrity John claims that he has a right balance in and is the correct person for the position.
The Indian Super League kicks off on 3rd October and will last through December 2015. However, HTC Â and John Abraham will continue building ideas for the brand for the next two years.
