In today’s Apple news, Apple Stores will officially open up in India. Apple has tied up with Tata and is set to open at least six Apple Stores at Tata-owned Croma stores by Diwali next month. Croma will dedicate 400-500 square feet in area for Apple at five Croma stores in Mumbai – Malad, Juhu, Oberoi Mall, Phoenix Mall and Ghatkopar – and one in Jayanagar, Bengaluru.
Avijit Mitra, CEO of Infinity Retail, said in an interview with Economic Times that, “We are proud to partner Apple to launch the Apple Store in India and extremely bullish about it. These stores will be modelled on the global design and will offer the best experience to consumers, showcasing the entire range of Apple products.”
The Apple Stores will look just like its global counterparts with the same design, furniture like Apple Store’s signature wooden tables, fixtures and lighting. “These stores will be modeled on the global design and will offer the best experience to consumers, showcasing the entire range of Apple products.” Apple will also personally train the sales staff.
So far, Apple has been selling products through premium resellers who run exclusive brand stores under the franchise name, and through other multi-brand electronic stores as well as e-retailers like Amazon, Flipkart and Snapdeal. With this change, warranty will be extended to globally bought Apple devices.
Responding to the fact that India is one of the fastest growing markets for Apple, the company has been increasing its retail presence in India in the past year with five distributors. It has also sped up the launch of the latest iPhones that will see an October 16 release, and now the Apple Stores is all set to open up by the end of Diwali, with more stores to launch later on in other parts of the country.
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