Apple’s Latest Acquisition May Finally Help it Compete Against Google Maps
Apple has been facing stiff competition on its Maps services from Google Maps. But, according to MacRumors, one company has been added to Apple’s roster to help it improve its Mapping service exponentially. The Silicon Valley technology company has confirmed the purchase of Coherent Navigation, a Bay Area global positioning company that will help Apple to further boost its location technology and services.
Coherent Navigation was formed back in 2008 and focused on creating commercial navigation services that were based on partnerships with companies like Boeing and Iridium, a satellite network operator. This company has worked on highly precise navigation technologies, which are accurate to up to 3-5 metres. Coherent Navigation had also worked on autonomous navigation and robotics previously. The company is known for its High Integrity GPS system, which combined signals from mid-earth orbit GPS satellites with low-earth satellites to offer improved precision and accuracy.
According to MacRumors, some key employees have started working for Apple, including CEO Paul Lego in January and co-founders William Bencze and Brett Ledvina in April. Their Linkedin profile also confirmed that they are working at Apple. The company’s website is currently offline but was updated to Apple servers on 30th April.
For now, neither Apple nor Coherent Navigation has provided any information about how this partnership will be moved forward or what technology would be used. It is likely that Apple may show off the new navigation system at the WWDC next month. Watch out, Google Maps!