Apple Watch Faces Roadblock in the Swiss Market
Switzerland is known to be the land of exquisite watch makers. For decades, the Swiss watch has been one of the most prominent exports of the tiny European nation. The year now is 2015, and it’s the age of smartwatches. Silicon Valley giant, Apple is ready to launch its new product, the Apple Watch around the world, but it has hit a legal wall in the watchmakers’ nation.
Apple cannot sell the Watch with the name Apple or image of an Apple, which are both central to the branding of the product. The patent to the brand name in the country is held by William Longe, who received it in 1985. This patent is set to expire on December 5 of this year after which the tech giant can bring its new smartwatch to the country.
The patent issue was reported by Swiss broadcaster RTS. Till now there has been no comment from either Apple or the patent authority of Switzerland on the matter. Apple will be bringing its new product to nine countries on April 24th.
Seeing the challenge to their markets, the Swiss watchmakers are raising their game too. Founder of one of the largest watchmaker from the country, Swatch had recently said that the nation’s watch business will head for trouble if they don’t compete with the tech companies. Swatch has already unveiled their own smartwatches, but they look like toys at present. They will have to do a lot better to take on the offerings from Samsung, LG and of course, Apple.