Apple Acquires Artificial Intelligence Based Face-Detection Start-Up

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Apple Acquires Artificial Intelligence Based Face-Detection Start-Up

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Apple recently bought a Sandiego based Artificial Intelligence start-up called Emotient. The firm was established in 2012 to analyse facial expressions and therefore emotions of viewers, helping the company evaluate their response. Needless to say, this move by Apple comes with its own set of doubts and apprehensions. Apple Face Recognition AITech that detects facial expressions has been a topic of debate and dislike for a while now with Australia being one of the latest places to receive flak for incorporating face-detection tech in its administration. A spokesperson of the company confirmed the acquisition leaving us to wonder what Apple plans to do with it. Apple has been pursuing AI and virtual reality actively the last couple of weeks and this comes as the latest development in that sphere.

Facebook and Google are also big on AI and virtual reality and are pushing for it with great zeal. The future of tech, as unclear as it might be, looks quite interesting as of now. AI and virtual reality are definitely going to be the next big thing in 2016. While Zuckerberg works on his home-butler which he likened to Jarvis, let’s see what consumers get out of this race for AI and VR breakthroughs.

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Rosheena Zehra
Rosheena is a Senior Content Writer at iGyaan. Find her on Facebook below.