Apple and Lenovo Biggest Winners in India, BlackBerry, Sony, and LG Biggest losers
In a recent report for India Smartphone market, Apple and Lenovo have come out on top in the list of fastest gaining Smartphone vendors. While the positions at the top have not changed much, with the top being Samsung followed by Micromax, Intex, Lenovo, and Lava.
Lenovo’s shipments increased 63 percent year-on-year while Apple experienced a shipments increase by 56 percent. The report also mentions the fact the Apple is the most aggressive in terms of growth and also has the largest growth potential.
Apple is outperforming the overall market in India, and still has great growth potentia
Apple recently took a lot of flak for a poor performance in the year on year results for Apple. While their revenue lowered to 10 billion from 13 billion, Apple still had double the sales of any other competition brand. Apple is agressively changing its strategies in India to ensure great results and it appears to be showing. Apple Also recently launched the iPhone SE which despite a huge price difference from global markets is doing well for the brand in India.
Microsoft, BlackBerry, Sony, and LG lost the maximum market share with respect to shipments. Troubled by a market that is trending towards low-cost yet high spec handsets. Micromax on the other hand experienced a slight drop in market share from the year ago quarter to 16.7 percent.
The report mentions that Micromax, in particular, has been through tough times, with key executives leaving. Now the company is aiming to revamp its strategy to incorporate an ecosystem of services around payments and content. Micromax’s market share fell by a couple of percentage points to 16.7% in Q1 2016.