Apple Secretly Bought Danish Visual Effects Startup

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Apple Secretly Bought Danish Visual Effects Startup

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For super secretive Apple, buying a startup is not something new. According to recent reports by a news website, Apple bought image processing software company Spektral for $30 Million. Apparently, they did not disclose the purchase which was made last year. The company is developing a software that can digitally separate a subject from it’s background.

Also Read: ‘Apple Glass’ Could Be A Reality Soon As Apple Buys AR Centric Longmont

Apple had introduced ‘Portrait Lighting’ last year which separates a subject and makes the background dark. There seems to be a correlation between the two but we are not entirely sure what they have planned for the future. The unique technology of Spektral is based on state-of-the-art machine learning and computer vision techniques. It can process images as well as video. The software can cut out people from a video in real time on a smartphone. It also promises to provide high quality detail.

Spektral had created a technique called cutouts which they used in their software. The company was known by the name of CloudCutout at the time. This software negates the need for green screens and creates a mixed reality for the users. The news website also reports that the co-founder and Chief Technical Officer Toke Jansen now lists Apple as his employer. The company website suggests that the software provides a flexible trade-off between quality and computation time.

Apple’s interest in augmented reality in the recent years has become extremely interesting. It has been pushing developers to create augmented reality apps for it’s iPhones and iPads with ARKit. Some Apple analysts have also hinted that some kind of augmented reality glasses might also be on its way. It can arrive as soon as 2020. Apple’s smart-glasses have the codename “T288”.

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Souradeep Roy
Newbie at iGyaan. The Camera Guy !