Xiaomi Opens Largest Mi Home Store In Bangalore
Xiaomi tops the list in India in terms of smartphone and now, smart TV sales. The company had humble beginnings as a smartphone brand and has now branched out to various other aspects. In its conquest to establish itself as a full-fledged home brand, Xiaomi has made sure to slowly increase the presence of offline stores in India. The latest Mi Home experience centre in Bangalore, is the largest store that the company has in India. The move speaks volumes about the roadmap Xiaomi has planned for the country.
The Mi Experience
The store covers an area of over 6000 sq.ft, spread over two floors. It hosts a variety of Xiaomi products, some which are exclusive to the Indian market. Another highlight is the fact that the store is made using eco-friendly materials. It is also equipped with special solar-powered charging stations. This is in sync with the company’s ideology to implement and promote pro-environmental measures.
Apart from the products which are sold in India, the Mi Home store has more than 200 products which are sold globally. This includes the Mi Robot Vacuum, Mi Smart Laser Projector and the Mi Smart Washing machine to name a few. The store also has an engagement zone. It also features a Mi Home cafe where fans can host meet ups and also discuss and give feedback to the company. The store also has an engraving machine with which customers can engrave personalised logos onto their Xiaomi smartphones or power banks.
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Online Brands, Offline Stores
Last month, Xiaomi had opened its TV manufacturing plant in Andhra Pradesh. At the launch, they had announced the intention of opening more than 50 physical Mi stores in India. The company has now moved to products such as Air Purifiers and even Luggage to ensure that they are an integral part of your life. Xiaomi also manufactures products such as toothbrushes. Experience zones and physical stores are crucial to building relations with customers. More and more companies are adopting this strategy. Samsung recently opened its largest experience centre in the world, in India. OnePlus also stressed on its plans to open more experience stores at the launch of the OnePlus 6T.