Panasonic Launches Eluga I to Take on Zenfone 5 in India

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Panasonic Launches Eluga I to Take on Zenfone 5 in India

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Panasonic has just added another smartphone called Eluga I. The company has announced that the new Eluga smartphone will come bundled with a free screen guard and a flip cover. The Panasonic Eluga I has already gone on sale via an online retailer ahead of the company’s official announcement. The Panasonic Eluga I comes in silver and white colours and is priced at Rs. 10,990 online.

The phone is a direct competitor to the highly popular Asus Zenfone 5 and features almost similar specs. The sleek Eluga I sports a 5-inch IPS display of 720p resolution and its raised curve display panel facilitates better viewing angles and makes longer viewing ‘strain-free’ for eyes. Powered by quad-core (1.3 GHz) processor, the new phone runs on Android 4.4.2 KitKat operating system, proving an immersive Android experience along with Panasonic’s Fit Home User Interface (UI) designed for single hand operation.


It has 1 GB of RAM and 8 GB of internal memory, which can be expanded up to 32 GB, this where it lag behind the Zenfone with sports 2Gb of RAM . The company has also introduced the ‘Smart Swipe’ functionality with Eluga I, wherein a combination of number of fingers and direction of swipe can help users perform various predefined functions, providing ease of access, however, there is nothing new about it and smart swipe seems to give more trouble than helping in getting things done.

In addition to this, the smartphone comes with an 8MP rear camera with LED flash and 1080p video recording capabilities. The 2 MP front camera, which is quite usual in this price range. The device sports 2000mAh battery which almost same as the Zenfone 5. Earlier this month, Panasonic launched its selfie-focused Eluga smartphone, the Panasonic Eluga S priced at Rs. 11,190.

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Parul Ritvik Sood
iGyaan Network's newbie, Parul is a Writer, Poet, Reader and Mass Communication Graduate with great interest in startups and entrepreneurship.