In a CyberMedia Research it has been revealed that Micromax leads the Indian tablets market with 18.4 percent share in the second quarter of 2012. Samsung is in second position with 13.3 percent market share. Apple has a market share of 12.3 percent in terms of unit shipments during the 2Q 2012.
India tablet market sales touched 0.55 million units in 2Q 2012, up 673 percent y-o-y.
Entry of new tablet vendors and introduction of offerings from existing vendors at low to medium price points have contributed to the significant growth.
Though the tablet PC market in India is still at a nascent stage, but at the same time, has become competitive due to entry of new vendors with entry-level offerings, the report said.
Close to 90 vendors launched their tablets till Q2 2012. The average selling value (ASV) in the said period dropped to little above Rs 13,000 from Rs 26,000 in the January-March 2012 period as a majority of vendors launched their products in the Rs 5,000-10,000 price range.
[quote]”During 2Q 2012, 47.4 per cent of tablet sales were from new entrants in the market with a strong focus on addressing application areas in the Education and Entertainment segments,” CMR Lead Analyst (Telecoms Practice) Faisal Kawoosa said.[/quote]
This trend demonstrates clearly that vendors are positioning their devices at India’s youth, he added.
Some of the key trends in terms of specifications of media tablets inIndianoted in 2Q 2012 are listed in the table below.
Android operating system had the lion’s share of the market at 87.5 per cent.
“As Android devices become increasingly popular with users across the world, competition is increasing in the India tablets market with more and more vendors launching devices based on the Android OS,” he said.
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