Bing and Yahoo Eyeing to Replace Google Search on Safari

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Bing and Yahoo Eyeing to Replace Google Search on Safari

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Of course, Google is the ultimate king of internet search engines and there is no doubt in it. With almost all popular browsers using Google Search as their default search engine, the American internet giant enjoys a monopoly in the social-networking arena. However, Yahoo is trying to revive its lost glory and has been taking major steps to challenge the supremacy of Google over internet search.

Last week, Firefox announced that it will use Yahoo as its default search engine in the United States on mobile as well as on desktop. And now, according to a report from The Information, Google may also lose the privilege of being the default search provider in Apple’s Safari browser next year.

According to the report, the latest extension of a deal that made Google Search the default search engine for iPhone owners since 2007 is set to expire in 2015, and the arch-rivals, Microsoft and Yahoo, are already pitching a case for change with Apple’s leadership. Each company has pitched Apple’s Senior Vice President Eddy Cue on the idea of replacing Google as the default iOS search provider; Microsoft wants Bing to be the default option out of the box, and Yahoo is also trying its hands.

Bing is already in contract with Apple as a default search provider used by Siri. And on the desktop, OS X Yosemite and Apple’s Spotlight search also show Bing results — without any way for users to replace them with any other search provider.

According to The Information, Apple has been trying to separate itself from Google’s services for several years now. One of the most noticeable change was the removal of YouTube as a pre-loaded app on iPhones and iPads. The rivalry has been going on for years, but Apple has always said that it puts users first. Hence, if you consider this, the American multinational giant might not risk losing such huge user base, however, nothing is official now.

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Parul Ritvik Sood
iGyaan Network's newbie, Parul is a Writer, Poet, Reader and Mass Communication Graduate with great interest in startups and entrepreneurship.